Services
AI for the work that decides what a brand makes and says.
We build one system around your brand, starting from what people say about you and your competitors, and from your own sales. It tells your team what changed, answers their questions and tests work before it ships.
- Audience and competitor research
- Social and content analysis
- Creative testing before launch
- Campaign and product ideas
- AI-powered analytics
- Custom AI tools for your team
- Brand-trained assistants
- ChatGPT and Claude integration
Know what a competitor’s unhappy customers want before the competitor does.
The system goes through what people said about you and your competitors since last week and compares it with what came before. A person on our team checks what it finds. Your team gets a short list of what to say, what to make and what to stop, each with the quotes and numbers behind it.
- For example
- What a competitor’s customers are asking for
- Claims customers don’t believe
- What to stop doing
Walk into the board meeting with the numbers and quotes behind your plan.
Ask what a competitor’s customers wish existed, why sales moved last month or where your audience gathers without you. Answers draw on your market and your own sales data. Figures are calculated rather than guessed, and you can click through to anything it quotes.
- For example
- What a competitor’s customers complain about
- Why sales moved
- Where your audience gathers without you
Stop paying for work your audience has already ignored.
Before a campaign goes into production, test it against your market. We score concepts, scripts and posts against what your audience has rewarded, what it has ignored and what competitors already say, so the budget goes behind the work most likely to land. Your team and your agency still decide.
- For example
- Agency concepts
- Scripts and opening seconds
- Claims and positioning
Give your agency a starting point they couldn’t find themselves.
When your team or your agency asks AI for ideas, it gives them the same first answers it gives everyone. Ours start from what your customers say and get past those first answers, then get ranked so your people begin with the strongest few. We test them against the AI your team already uses.
- For example
- Campaign territories
- Product names and claims
- Starting points for agency briefs
(02) — A weekly finding
What a weekly finding looks like.
We pointed our system at one consumer category and asked what the biggest chain’s customers complain about. It came back with the pattern, the reviews behind it and a next step any competitor in that market could take.
Example finding
Med spas
The biggest chain’s customers feel upsold.
In 190 reviews, one complaint keeps coming back: the treatment didn’t work, and then came the pitch for more.
What to do
Any competitor can win those customers by promising no upselling in its ads, without naming anyone.
“I had 10 sessions… and saw no noticeable results whatsoever. When I reached out to express my concerns, I was told I’d need to purchase six more sessions.”
Trustpilot review, July 2025
“If the treatments worked, then there wouldn’t be the constant upsell to have one purchase additional services.”
Trustpilot review, November 2025
(03) — Working together
How we work together.
We build the system around your brand first. After that it runs as a monthly service.
Step 01
First two weeks
We connect your brand, your competitors and the places your customers talk, and deliver the first findings.
Step 02
Then, every week
Findings, answers whenever your team asks, and scores on work before it goes out.
Step 03
Over time
We add competitors, audiences and new tools as the business needs them.
(04) — Standards
What you can expect from us.
- 01The people on the first call are the people who build your system.
- 02Every finding links to the review, post or ad it came from. Every number comes from a calculation you can check.
- 03A person on our team checks every finding before it reaches you.
- 04You own the accounts and the data. It is never pooled with another brand’s or used to train anyone’s model.